Playmill · Join the waitlist

The library

Mechanics that already sell

Every creative starts from a mechanic whose ads have run on the networks for months. Put your look on it once, and every script in its pack gets it. New mechanics join the library as they take off.

Army battleFrontline

Classic crowdsForest Lane

Press lineHoney Rush

Tower defenceCanyon Keep

Idle factoryMeat Factory

Carry and serveEgg Rush

Production lineFish Factory

Coin pusherBalldozer

Three ways in

Start from whatever you have

01

From a reference

Drop an ad that works: yours, a competitor's, a trend you saw this morning. Playmill reads its beats, matches the mechanic and rebuilds the idea in your game, with your numbers and your look.

Reference video → your creative

02

From a brief

Write the idea in a few lines or sketch it. The agent drafts the script beat by beat with a storyboard, you approve it, and the first draft renders in minutes.

Text or sketch → script → take

03

From a template

Pick from 60+ templates built on the mechanics that run longest on the networks right now. Each comes with a pack of ready scripts: put your look on it once and every script gets it.

Trending mechanic → a pack of creatives

Why Playmill

Years of ad craft, built into the engine

A general AI can write you a scene. It doesn't know why one ad runs for months and another dies in a day. We have made creatives for mobile games for years, and we put all of it into Playmill: the motion, the tools, the assets and the eye.

An agent that animatesAsk for a dig, a swing, a stumble or a victory dance, and the agent animates it on your character: feet on the ground, hands on the tool, weight in every step. It learned from 5,000+ mocap clips and years of our own hand animation, so it also makes moves no library has.

Auto-rigBring a character from your game or a generated one. Playmill rigs it and it moves like the rest of the cast. No rigger, no waiting.

Missing assets, modelledNo prop, building or creature for the idea? Playmill models it in your game's style, so a script never waits on the art team.

The game really playsNot a generated clip that only looks like a game. A bot plays the real mechanic by your script, so the physics, the numbers and the playable all match the video.

Click it, say it, doneTap any spot in the creative and write what's wrong. For the last 5% that words can't hold, like an exact pose, a frame of timing or a shade of colour, the 2D and 3D editors are one click away.

A team behind the agentThe people who built Playmill make ads for a living. When you need a new mechanic or custom art, order it in the same window.

Claude Opus 5.5

One prompt, a game it coded from scratch

Same input The reference both got

“A crowd runner in a mystery forest: a dirt path through pines, mossy rocks and old graves. A blue squad of 10 picks a gate at each rock, ×12 or ×8, ×10 or ×3, ×3 or ×2, crashes into the red armies and storms the fortress. Match the look of the reference image.”

Playmill

The same brief, a finished creative

What you get

A whole creative team's output, in one tool

New conceptsNot a reskin tool: new stories and new hooks made for your game. In the beta, our team builds new mechanics with you.

Variations at volumeHooks, end cards, numbers, languages and styles from one approved take, without redoing the work.

Playable adsThe same scene as an interactive ad under 5 MB, with MRAID, DAPI and Meta built in.

Your game as a templateWe set your game up once, and every future creative starts in its real look and mechanics.

An agent that edits by words"Make the boss bigger", "cut the intro to two seconds": every change shows as a draft and undoes in one click.

Sound and every formatMusic composed to the cut, effects from the action, 9:16, 1:1 and 16:9 at 60 fps, sized for each network.

Private beta

Join the waitlist

We open the beta to a few teams at a time. Tell us about your games and we will reach out.

Any idea in.
Test-ready ads out.

Mechanics that already sell